Natalie Hale and David Alpern

Natalie Hale is founder and President of Media Partners Worldwide in Long Beach, Calif., a remnant radio advertising agency. David Alpern is the Director of Digital Media at Media Partners Worldwide.

Recent Posts

Radio Defines Mass Medium

by Natalie Hale and David Alpern on Jan 11, 2016 12:00:00 AM DRTV, Consumer Behavior, Radio

Without disputing the vitality of digital, television, and print in any DR media mix, it needs to be reinforced that radio is the one remaining true mass medium; reaching more than 93 percent of Americans each and every week. In many markets, there are often individual stations that easily cume (reach) 10 percent or more of their entire local population.

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