Pamela Webber

Pamela Webber is Chief Marketing Officer of 99designs.

Recent Posts

The Invisible Colors of Retail

by Pamela Webber on Feb 1, 2016 12:00:00 AM DRTV, e-Commerce, Consumer Behavior, Retail

Did you know the world has a favorite color? It is blue. Blue tops the list across cultures and in business, too. Fifty-three percent of businesses that design their logos on 99designs request blue—that’s almost twice as often as the next most popular color. In retail, three of the top four industry leaders (Walmart, Costco, and Kroger) use blue, too.

But what’s even more interesting is the colors businesses aren’t using—but maybe should. These “invisible colors” can provide an excellent way for retailers to stand out from the competition.

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