Ranjit Mulgaonkar and Nathan Grimm

Ranjit Mulgaonkar is founder and CEO of DNA Response and a veteran of Amazon’s e-commerce services, and Nathan Grimm is the former director of marketing and product.

Recent Posts

Navigating Amazon’s River of Data

by Ranjit Mulgaonkar and Nathan Grimm on Sep 20, 2016 12:00:00 AM Digital Marketing, e-Commerce

E-commerce activity in the United States reached a tipping point last year, according to the Commerce Department and Internet Retailer, with online sales taking a double-digit share (10.6 percent) of 2015’s more than $3 trillion in total retail sales for the first time, up from 9.8 percent in 2014. Total North American e-commerce sales reached $341.7 billion in 2015, and one company—Amazon—claimed a whopping 28 percent of that figure.

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