Rick Chavie

Rick Chavie is CEO of EnterWorks.

Recent Posts

4 Ways to Fix Poor Product Content that Is Costing You Money in Commerce

by Rick Chavie on Aug 12, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail

Two of the most frustrating online shopping experiences for a consumer are when an online search brings up the wrong products or brings up what appears to be the right product, but the search results lack the attributes and descriptions needed to close the sale. Unfortunately, failure to make products easily searchable or to convert the sale is often due to poor product content. This is a problem that is all too common for a wide range of retailers from online only to large omnichannel chains. For those commerce players that get it right, there is a clear path to differentiation and improved conversions.

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