Sam Mallikarjunan

Sam Mallikarjunan is head of Growth at HubSpot Labs.
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Recent Posts

Lessons Learned from eBay's Marketplace

by Sam Mallikarjunan on Feb 25, 2015 3:00:00 AM Digital Marketing

eBay has been in the financial news a lot lately—and not in a good way. The company announced plans to cut 2,400 jobs, plans to spin off its heavily-hyped Enterprise segment, and plans to spin off its most rapidly growing unit—PayPal. Despite the negative news, eBay’s stock price is actually up, even though its overall earnings are below investors’ expectations, as it has taken these actions that positively impact short-term profitability and helped successful units like PayPal cut weight from under-performing units.

Somewhere, Jeff Bezos is cackling an evil laugh and stroking a cat as he slowly swivels around in his chair.
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4 Buyer Personas That Will Have Direct Response Marketers Wanting More

by Sam Mallikarjunan on Dec 14, 2014 7:30:00 PM Digital Marketing, Consumer Behavior

Buyer personas are perhaps the most valuable tool available to the modern eCommerce marketer—the tool by which all other tactics are guided. Buyer personas are simply stories containing specific parameters that help you identify how to reach and influence a specific type of customer.
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An Easy Win for 2014 Holiday Marketing

by Sam Mallikarjunan on Nov 11, 2014 3:00:00 AM Digital Marketing

The 2014 holiday season is just beginning for most people, but for e-commerce marketers it’s already in full swing. By now, most e-commerce businesses already have their holiday plans in motion. They’ve ramped up their SEO efforts, drafted email campaigns, and planned their ad spends targeting consumers. But there’s a easy win that many e-commerce businesses still haven’t implemented—and it’s not too late.

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