Sarah Patrick

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Three Tips for Using Email Segmentation to Boost Retention

by Sarah Patrick on Dec 5, 2016 1:00:00 PM Digital Marketing

Are you using your email list to its full potential? As a digital business, if you don’t have a strong email strategy, you’re missing out on some huge opportunities for engaging and retaining customers and making sales. In fact, in terms of ROI, email drives the best results of all marketing tactics, even more so than social media.

A perfectly timed, highly personalized email is one of the most effective ways to get your customers’ attention. But, if your email doesn’t feel relevant to them, customers will hit unsubscribe — or worse — mark your email as spam.

The solution is to segment your list and send highly targeted emails, but that’s easier said than done. In fact, according to a new survey from Clutch, a B2B research firm, targeting and segmentation ranks as marketers’ biggest challenge.

But it’s well worth putting in the work to get it right. According to research from MailChimp, segmented email campaigns have 14% higher open rates and get 63% more clicks than non-segmented campaigns.

Not sure where to start with segmentation? Here are three tips that can help.

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