Steve Wachs

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Enhancing Customer Engagement through Brand Ambassadors

by Steve Wachs on Mar 28, 2018 3:00:00 AM Digital Marketing, Brand Marketing, Customer Service, Marketing

CITGO Petroleum Corporation has been an iconic American brand since 1910. Yet, although the company boasts a long history of providing a variety of services to consumers, like any forward-thinking company, CITGO wanted to make sure its brand identity had staying power. To do that, the company knew it needed to keep up with today’s tech-savvy consumers by introducing its own mobile app.

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