Thatcher Spring

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4 Ways e-Commerce Businesses Can Achieve Product-Market Fit

by Thatcher Spring on Dec 9, 2016 1:00:00 PM e-Commerce

Vital to achieving success in e-commerce is selling products and identifying product-market fit. Whether that means specializing in a single product or owning a market niche, the challenge is the same: finding a product that satisfies a desire or need of an audience large enough to sustain a business. Coming up with product ideas is not easy, and that is only the first step. It's easy to get stuck and feel like every good idea has already been taken by the big retailers that dominate the search engines.

Some entrepreneurs have found success tackling this problem by going with their gut instinct, but the most confidence can be found in data, much of which is widely available if you know where to look. In pursuing a data driven approach, it makes sense to take an iterative approach towards building a product for a specific customer set.

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