Vi Paynich and Bethany Adams

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Day 2: Things Got STiKi at Great Ideas

by Vi Paynich and Bethany Adams on Feb 24, 2016 12:50:04 AM Great Ideas Summit

The second day of Great Ideas was feature-packed with plenty of networking opportunities along with valuable educational content. Among the many highlights was the Keynote by STiKi Founder and CEO Robin Shapiro. During his presentation entitled, “Ring in the New: Engaging Consumers in the Smartphone Age,” Shapiro explained that in order to reach consumers who use their mobile devices to learn and take action, marketers must deploy cost-effective smartphone strategies, including interactive text messaging, geofencing, 2D barcode incorporation, and digital coupon distribution. He said, “Properly utilized, consumer-initiated texting technology will take marketers’ prospects directly to the cash register.”

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