Vi Paynich

Recent Posts

D2C Registration Is Open!

by Vi Paynich on Mar 25, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV

Want to Meet DR’s A-List? Come to the place where the industry’s top-level execs meet to transact business: the ERA D2C Convention. What’s more, ERA’s much-anticipated annual conference is where the industry gathers to network, engage in spirited dialogue, exchange ideas, and enhance their marketing expertise.

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Day 1: Great Ideas Summit Tees Off in Orlando

by Vi Paynich on Feb 23, 2016 12:00:00 AM Great Ideas Summit

This year’s Great Ideas Summit began at sunrise with ERA’s Inaugural Golf Tournament. Players enjoyed a perfect Monday on the greens, combining a little networking with much-needed tee time. Congratulations to tournament winners Kingstar's Ed Crain (pictured middle left), Bluewater Media's Brian Fasulo (pictured far right), and their team! Thank you to sponsors Humboldt Merchant Services and Tristar Products for sponsoring this year's tournament.

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Download the Great Ideas Mobile App Today!

by Vi Paynich on Feb 22, 2016 3:00:00 AM Great Ideas Summit, ERA News

The Great Ideas Summit mobile app is now live. Visit the App Store and search for “ERA Events” to download the app to your smartphone. Access the Schedule At A Glance, Exhibitors, Sponsors, Education Sessions, and Speakers—all from your touchscreen.

Here are some of the events happening on Monday, February 22…

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Digital SupERAchiever: SharkNinja Aligns Traditional DR With Digital Strategies

by Vi Paynich on Feb 17, 2016 12:00:00 AM ERA News, Digital Marketing, DRTV

How does SharkNinja (Euro-Pro) continue to evolve its business? By blending the opportunity between both traditional direct response and digital, and leveraging celebrity talent to create brand awareness across all channels.

ERA Digital SupERAchiever Tammy Hegarty, vice president, Global Digital Strategy at SharkNinja, explains why marketers must ensure that a campaign ties together both television creative with their online marketing efforts in this brief video.

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[Session Spotlight] The Membership Economy and Direct Response

by Vi Paynich on Jan 29, 2016 3:00:00 AM Great Ideas Summit, Digital Marketing, DRTV, Masters Series

On Tuesday, February 23, author and consultant Robbie Kellman Baxter will present the Masters Series session, “The Membership Economy and Direct Response,” during The Great Ideas Summit 2016. Kellman Baxter is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. ERA recently spoke with Kellman Baxter about her upcoming session and what attendees can expect from her presentation.

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[Session Spotlight] Mobile vs. Desktop Advertising: Cost, Reach and ROI

by Vi Paynich on Jan 22, 2016 12:00:00 AM Great Ideas Summit, Digital Marketing, Masters Series

Despite the incredible growth of mobile traffic, mobile advertising is still lagging far behind when it comes to spend. As a result, the advertisers that have cracked the code are reaping the rewards because costs on mobile are far less than Desktop, ROI is higher, and the reach is far greater.

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[SESSION SPOTLIGHT] Matching Claims to the Evidence: Brainstorming With the Experts

by Vi Paynich on Jan 13, 2016 12:00:00 AM Great Ideas Summit, Advocacy, DRTV

Do you have a question or two about the product claims made in your DR creative? Are you worried about any potential red flags? If so, then we highly recommend attending the Masters Series session, “Matching Claims to the Evidence: Brainstorming With the Experts,” on Tuesday, February 23 at The Great Ideas Summit 2016.

Spend an hour with our presenters and have your questions answered by seasoned legal professionals Randy Shaheen (Venable LLP) and Ivan Wasserman (Manatt).

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[Great Ideas Summit] New Session Added to 2016 Masters Series Lineup

by Vi Paynich on Jan 5, 2016 2:52:00 PM Great Ideas Summit, Digital Marketing, Masters Series

ERA is excited to announce that a new session has been added to the education lineup at The Great Ideas Summit 2016. Adrian Vender of Internet Marketing, Inc., will present the Masters Series session, “Multi-Touch Attribution Insights for Digital Marketing” on Wednesday, February 24.

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Great Ideas Summit: Masters Series Sessions Revealed

by Vi Paynich on Jan 5, 2016 2:50:00 PM Great Ideas Summit

ERA has announced the lineup of Masters Series sessions that will be presented at The Great Ideas Summit 2016 set for February 22-24 at the Hyatt Regency Grand Cypress Orlando. Be sure to make room in your schedule for Great Ideas education.

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Digital SupERAchiever: Guthy-Renker Is Forging a New Path in Today’s Digital Frontier

by Vi Paynich on Dec 21, 2015 12:00:00 AM ERA News, Digital Marketing

Guthy-Renker_Is_Forging_a_New_Path_in_Todays_Digital_Frontier_1-663054-edited.pngThe marketing world has evolved in such a way that it’s becoming all-digital—all the time. In fact, Guthy-Renker is in the middle of a huge transformation, forging a new path and innovating in the digital age.

Find out why ERA Digital SupERAchiever Jay Sung, chief marketing officer at Guthy-Renker, LLC, believes this is a very fortunate time to be a marketer...
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[Video] Industry Legends Reminisce About Their Early DR Beginnings

by Vi Paynich on Nov 29, 2015 3:00:00 PM D2C Convention, DRTV

On October 8, ERA presented a special Keynote discussion entitled, “The Legends of Direct Response,” during the D2C Convention in which five highly respected industry thought leaders took to the stage to reminisce and share their insights about direct response marketing past and present.

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Great Ideas Summit: A Place to Get Business Done While Basking in the Sun!

by Vi Paynich on Nov 17, 2015 10:00:00 PM Great Ideas Summit

The Great Ideas Summit is the perfect place to conduct business, while enjoying the warm weather. This coming February, put away your winter coat and head to Orlando, where the direct response industry’s most influential leaders will be holding high-powered meetings, closing global deals, and gaining new insights into effective digital marketing strategies.

Need more convincing? Here are 5 reasons why you need to attend this year’s Great Ideas Summit…

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Who Are ERA’s Digital SupERAchievers?

by Vi Paynich on Nov 12, 2015 5:30:00 PM ERA News, Digital Marketing

Being able to marry traditional direct response disciplines with digital marketing strategies is by no means a small feat. It requires a keen understanding of the different marketing platforms, and how they can each complement one another to achieve the desired results.

What are some of today’s leading direct-to-consumer marketers doing to leverage the best of both traditional and digital marketing channels?

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[Video] Leveraging Social Media to Maximize Direct Sales

by Vi Paynich on Nov 10, 2015 8:00:00 PM D2C Convention, Digital Marketing, Masters Series

Today’s savvy direct response marketers want to understand how they can effectively incorporate social media into their current marketing strategy, as well as how they can generate measurable sales revenue by utilizing popular social media platforms like Facebook, Twitter, and Pinterest.

At the D2C Convention in October, moderator Lindsey Carnett of Marketing Maven and leading experts Warren Jolly, adQuadrant, and Shail Prasad of TeleBrands, addressed this very subject during their Masters Series session, “Leveraging Social Media to Maximize Direct Sales.”

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[Video] Shazam’s Peter Szabo Keynotes about Mobile Marketing at D2C 2015

by Vi Paynich on Nov 5, 2015 5:30:00 PM D2C Convention, Digital Marketing

During the October 6 D2C keynote presentation sponsored by Quigley-Simpson entitled, “Go Beyond the TV Screen: Using Mobile Technology to Reach More Consumers,” Shazam’s senior vice president Peter Szabo enlightened the audience by addressing the many opportunities that mobile technology offers marketers today.

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[Video] Evaluating the Impact of Your Multichannel Strategy

by Vi Paynich on Nov 3, 2015 5:30:00 PM D2C Convention, Digital Marketing

During the 2015 ERA D2C Convention last month, there was a variety of great educational content presented on the show floor and in the conference-room area. Attendees had an opportunity to select from one-hour, 30-minute, and 15-minute sessions.

Rick Child, vice president of Data & Analytics at Media Horizons, presented a very insightful Learning Lounge session entitled “Evaluating the Impact of Your Multichannel Strategy.”

Check out his full presentation by clicking the video link.

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2015 Moxie Awards Gala: Thanks for the Memories!

by Vi Paynich on Oct 25, 2015 3:00:00 PM Moxie Awards


This year’s Moxie Awards Gala was without a doubt one of the best events this industry has ever seen! It was a star-studded event, recognizing direct response marketing excellence. One of the many highlights of the evening, of course, was the celebration of ERA’s 25th Anniversary.

For those of you who couldn’t attend this year, check out the video of the 2015 Moxie Awards Gala by clicking the link or photo.

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[D2C Recap] Day 2: Show Floor, Sessions, and Shazam

by Vi Paynich on Oct 8, 2015 1:44:24 AM D2C Convention

On Wednesday, there was plenty of action taking place right on the D2C show floor—from exhibit booths and the InventHelp-INPEX New Product Showcase to the Women in Business Pavilion and D2C Learning Lounge. The Masters Series also made its way to the show floor, with one-hour sessions in the Think Tank.

One of the many highlights of Day 2 included the keynote presentation entitled, Go Beyond the TV Screen: Using Mobile Technology to Reach More Consumers.

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[D2C Recap] Day 1 Focused on Education and Deal-Making

by Vi Paynich on Oct 7, 2015 1:50:42 AM D2C Convention, Masters Series

The first day of the 2015 ERA D2C Convention kicked off with business meetings in the Meet & Greet Lounge and Masters Series education. Attendees selected from six hour-long sessions in which DR and digital marketing experts touched on timely topics such as short-form DRTV and digital convergence, programmatic television, inbound marketing, and attribution.

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Pre-Con Workshop Attracts DR Professionals of All Levels

by Vi Paynich on Oct 6, 2015 2:07:53 AM D2C Convention, DRTV

On Monday, October 5, ERA’s inaugural Pre-Conference Workshop welcomed DR marketing professionals of all levels—from industry newbies to direct response veterans. DR marketing expert Jordan Pine of SciMark Corp. led this engaging four-hour workshop entitled, What Every DRTV Professional Should Know: A Pre-Conference Workshop, which provided attendees with a detailed DRTV roadmap.

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17 Reasons to Visit the D2C Learning Lounge

by Vi Paynich on Oct 1, 2015 6:36:52 PM D2C Convention

Is your conference schedule jam-packed? Can’t spare hours for education at the D2C Convention? No problem. ERA has made education accessible on the show floor in the D2C Learning Lounge, which is located in the Latour Ballroom. Select from 15-minute and 30-minute sessions on Wednesday and Thursday.

To make it even easier for you to squeeze in a session or two, we’ve created five helpful topics: Data, Media and Attribution; Direct Response Strategies; New Channels for New Revenue; Social Media; and Understanding Today’s Consumers.

Still not convinced? Here are 17 reasons why you should make time for D2C education…

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Pandora, CBS Radio, Sirius XM, PodcastOne Join Direct Results for Masters Series Session

by Vi Paynich on Sep 18, 2015 12:00:00 AM D2C Convention, Digital Marketing, Masters Series

Marketers are constantly seeking different methods for communicating their marketing message, which means being open minded about different marketing channels. One of the channels that more direct response marketers are paying closer attention to these days is digital and audio media. Want to learn how digital and audio media can deliver ROI and repeatable results? Then don’t miss the D2C Masters Series session, The Evolution of Digital and Audio Media on Wednesday, October 7 from 3:45 p.m. - 4:45 p.m.

In fact, ERA recently spoke to session moderator Jill Albert, president of Direct Results, to learn why radio and digital audio is an ideal medium for marketing your brand, the key takeaways people can expect, as well as  the special prizes that will be awarded to some lucky attendees!

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[Pre-Con Workshop] Enhance Your DRTV Skills in One Afternoon!

by Vi Paynich on Sep 7, 2015 11:26:55 PM D2C Convention, DRTV

Do you wonder why certain product categories have produced the most DRTV winners, while a handful of others have routinely produced losers? Want to know the direct-selling techniques that will help you achieve a hit campaign? During the D2C Convention  Pre-Conference Workshop on October 5, renowned DR marketing expert Jordan Pine will address those topics and more!
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Shazam Keynote Takes You Beyond the TV Screen

by Vi Paynich on Aug 31, 2015 8:30:00 PM D2C Convention, Digital Marketing

In today’s multiscreen world, marketing firms have the challenging task of creating a more engaging consumer experience across multiple channels. And as consumers become more technologically savvy—especially with mobile devices—marketers realize those consumers have the power to choose how they interact with your brand at any given moment. Want to learn how to take back the reigns?

Join Peter Szabo, Shazam’s SVP, head of Music and U.S. Ad Sales, on Wednesday, October 7 from 12:00 p.m.-1:00 p.m., for his keynote presentation entitled, “Go Beyond the TV Screen: Using Mobile Technology to Reach More Consumers.”

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Cutting TV CPOs Through Mobile Commerce

by Vi Paynich on Aug 26, 2015 11:07:00 PM D2C Convention, e-Commerce, Masters Series

According to Pew Research, 64 percent of American adults own a smartphone while 42 percent own a tablet device. When you think about those numbers, it’s no wonder that more direct response marketers are giving mobile commerce a second look. And, did you know you can cut your CPO in half by capitalizing on the opportunity that mobile commerce gives to a DR campaign? If not, you’ll definitely want to attend the Masters Series session entitled, Cutting TV CPOs Through Mobile Commerce.
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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.