Being a Diamond Partner Is More Than Your Name on a List

by Allison Givens on Jan 27, 2016 12:00:00 AM D2C Convention, Great Ideas Summit, ERA News

Being_a_Diamond_Partner_Is_More_Than_Your_Name_on_a_List-148412-edited.jpgAll healthy relationships are give and take. This means knowing when to support, when to be supported and, most importantly, showing appreciation for the support given. This extends to the relationships between ERA and the companies it oversees. The Diamond Partner Program is ERA’s way of showing gratitude to its most loyal customers.

Williams Worldwide Television has been a Diamond Partner since 2013. Being recognized by ERA for our support and commitment by having our name listed alongside other top companies in the industry has tremendous value in itself but it goes beyond that.

Supporting Our DRTV Community

Ultimately, being a Diamond Partner comes down a financial commitment. For us, we look at it as supporting the direct response industry. Our attendance, exhibit space, sponsorships at D2C and The Great Ideas Summit, and participation in other events are an investment in growing our company and the entire industry.

Exclusive Benefits

Ah, the perks…the take from our give, if you will. The exclusive benefits, which include two free passes to each ERA Networking Event, including the Network New York and Network LA receptions, an invitation to the VIP Reception at D2C and Great Ideas Summit, unlimited access to the Diamond Partner Lounge at D2C, and the most recently added benefit of being able to invite an international marketer to be our guest for free at Great Ideas. All are relevant to us and we happily take advantage of each benefit—Diamond Partner Lounge, no-hassle meeting space at D2C and FREE lunch? You never know how important that is until you’re there!

Keeping Our Name Out There

Exposure. It’s the most desired thing to have for any company and it’s important that we keep our name on people’s minds. We plan and invest heavily to make sure we are maximizing our efforts to engage with potential partners and stay competitive. Being a Diamond Partner offers us free access to exclusive networking events attended by many of our peers and those potential partners and prime logo placement at D2C and Great Ideas. When added to what we are already doing, this offers us maximum exposure.

If that isn’t enough, having our logo on the ERA website ensures our name is on people’s computer screens and on their minds year-round. The additional recognition and affiliation with such a vital group of companies to our industry is priceless.

Photo by Boykung/

Allison Givens is Product Acquisition Manager at Williams Worldwide Television.

Allison Givens's blog
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