[1994] Bruce Jenner Brings Star Power to Annual Convention

by Megan Becker on Jun 4, 2015 12:05:00 PM ERA 25th Anniversary

mgid-uma-image-mtv_280Decked out in 90’s workout gear, Bruce and Kris Jenner stepped into the infomercial scene with the release of the Power Walk Plus, SuperFit with Bruce Jenner and SuperStep. These “winning workouts” put the duo on the radar in the direct response world, and landed Bruce a speaking spot and invitation to the grand opening at the industry’s annual convention. 

At the 1994 NIMA International Annual Meeting and Trade Exhibition, the power couple joined NIMA founders Gene Williams and Nancy Langston, Covert Bailey, QVC’s Kathy Levine, and NIMA Board members Jeff Glickman and Katie Williams for a ribbon cutting at the opening of the exhibition.


Bruce, who is known for his motivational speeches, was also invited to speak during a general session at the event.


But the Jenner’s weren’t the only stars in attendance that year. The convention and annual awards ceremony also attracted celebrities and leaders from all across the industry including Barbara De Angelis, Jake Steinfeld, and Tony Little.

Take a look at this throwback photos from the 1994 NIMA International Exhibition!





























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