Classic DRTV: Ginsu 2000 Infomercial Is a Cut Above

by Vi Paynich on Feb 19, 2015 3:00:00 AM DRTV, ERA 25th Anniversary

Classic_DRTV-_Ginsu_2000_Infomercial_Is_a_Cut_Above_2-698646-editedAs part of our “Memory Lane” series commemorating ERA’s 25th anniversary, we're saluting some of the most memorable direct response products from the past 25 years.

In this classic infomercial from 1990, watch as the Ginsu 2000 knife saws through a lead pipe with great precision, and then slices a tomato with ease.



Illustration courtesy of digitalart/
Vi Paynich's blog
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