Components of Self-Reg. [What Direct Response Marketers Need to Know]

by Bill McClellan on May 1, 2015 3:00:00 AM Advocacy, Self Regulation

Expressions-19Have you heard about the ERA Government Affairs Committee's new guest speaker series? We have dedicated the year to bringing the Direct Response Marketing community more great ideas that help you comply with rules and regulations in a complex and evolving world. We strive to make things simple and strip away all the legalese and confusion. 

First, we heard from Michael Ostheimer from the FTC on Operation Full Disclosure: The Good, the Bad and the Ugly. Then the FTC’s Leslie Fair joined us for a presentation chronicled in the popular blog post “I Don’t Speak For The FTC” – DRTV Listener Advisory

Now we are back with more FREE information to help you and your team understand direct response compliance. 

Recently, the Electronic Retailing Self-Regulation Program (ERSP) joined ERA's Government Affairs Committee to present their thoughts. The talk focuses on the things your business really needs to know to be compliant in the evolving direct response landscape. 

Presenters include:

Peter Marinello – Director, ERSP

Leanne Gabinelli – Staff Attorney, ERSP

Jessica Grodzki – Advertising Review Specialist, ERSP

Stay a step ahead of the competition. Check out this important presentation now. It’s a great free resource for you and your team. It always pays to be prepared. 

Bill McClellan's blog
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