This year’s ERSP Summit will feature two of the Federal Trade Commission’s leading enforcement officials: Lois Greisman, Associate Director of Marketing Practices, and Frank Gorman, Assistant Director of the FTC’s Division of Enforcement.
The ERSP Summit on May 23 begins at 1p.m. at the new Venable offices in Washington, D.C. During the half-day conference, top legal professionals and industry leaders will address topics important to all direct response advertisers and marketers, including: the evolution of claim substantiation in both traditional and digital advertising; recent regulatory developments in telemarketing and free live seminar presentations; and concerns about increased liability for the various entities involved in direct response advertising campaigns. Lois Greisman heads the Division of Marketing Practices in the FTC’s Bureau of Consumer Protection. Under Ms. Greisman’s management, Marketing Practices leads the FTC’s law enforcement initiatives tackling telemarketing fraud (including Do Not Call enforcement), fraudulent investment opportunity schemes and Internet frauds, with a particular focus on challenges posed by new technologies and convergence issues. Marketing Practices also leads enforcement of the CAN-SPAM Act. Before joining Marketing Practices in January 2006, Ms. Greisman headed the Division of Planning and Information, where she managed the FTC’s Identity Theft Program, the Consumer Response Center, and also supervised implementation of the National Do Not Call Registry. Previously, Ms. Greisman served as Chief of Staff to FTC Chairman Timothy J. Muris. She also served as Attorney Advisor to Chairman Robert Pitofsky and Chairwoman Janet D. Steiger from 1995 to 2001.
Frank Gorman also has a long history of public service at the FTC. Mr. Gorman has been an Assistant Director in the FTC’s Enforcement Division since 2010. In this role, he supervises compliance investigations and enforcement litigation. From 2007 to 2009, Mr. Gorman was the Chief of the FTC’s Criminal Liaison Unit, where he helped coordinate parallel civil-criminal law enforcement proceedings and provided legal advice and support to FTC attorneys working with criminal law enforcement agencies. Mr. Gorman also served at the FTC as an Assistant Director for Regional Operations, as Counsel to the Director, and as a trial attorney.
The Electronic Retailing Self-Regulation Program (ERSP) was established in 2004. ERSP's mission is to enhance consumer confidence in electronic retailing by providing a quick and effective mechanism for resolving inquiries regarding the truthfulness and accuracy of claims in all aspects of direct response advertising.
About the Authors
Peter Marinello, Director, ERSP and VP, CBBB, is the director of the Advertising Self-Regulatory Council’s (ASRC) Electronic Retailing Self Regulation Program (ERSP) and a vice president of the Council of Better Business Bureaus, Inc. (CBBB). Before joining ASRC in July 2004, Peter had been the associate director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has written over 1,000 self-regulatory decisions on various advertising topics and products involving traditional and direct response advertising. In the course of his work, Peter has addressed issues pertaining to new media, telemarketing, dietary supplements and nuclear energy, among others. Peter is a graduate of St. Johns University School of Law and has been a member of the New York State Bar since 1988.
Bill McClellan serves as ERA's Vice President of Government Affairs. Prior to joining the association, Bill worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, Bill managed political campaigns at both the congressional and state constitutional levels.