Cutting TV CPOs Through Mobile Commerce

by Vi Paynich on Aug 26, 2015 11:07:00 PM D2C Convention, e-Commerce, Masters Series

Cutting_TV_CPOs_Through_Mobile_Commerce-379427-editedAccording to Pew Research, 64 percent of American adults own a smartphone while 42 percent own a tablet device. When you think about those numbers, it’s no wonder that more direct response marketers are giving mobile commerce a second look. And, did you know you can cut your CPO in half by capitalizing on the opportunity that mobile commerce gives to a DR campaign? If not, you’ll definitely want to attend the Masters Series session entitled, Cutting TV CPOs Through Mobile Commerce.

Jeff O’Connor, COO of Digital Target Marketing, will address consumers’ shifting preference for purchasing products via smartphones, and provide best practices that will help marketers gain a better grasp for DR mobile commerce. What’s more, he’ll share some tricks of the trade to further develop your marketing strategies.

Cutting TV CPOs Through Mobile Commerce will take place on Thursday, October 8 from 11:30 a.m. - 12:15 p.m. in the Think Tank located in the Lafite Ballroom.

Want to attend this session? You'll need an All Access Pass!

Register by October 2 and save up to $200!


Photo by: bplanet/

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