Presented in the D2C Learning Lounge on the show floor, these 15-minute Lightning Sessions are designed for the on-the-go attendee who has only a few minutes to spare for education.
Your session should emphasize the convergence of digital and traditional direct response marketing and answer the question "How do direct response marketers leverage the best of both digital and traditional channels?"
Here are some topic ideas to consider:
- Digital Marketing - Using today's digital marketing technologies to help maximize profitability.
- Branding - Embracing new strategies for optimizing brand awareness.
- Online Media - Effective ways to use online and new media to enhance your direct response marketing strategy.
- Emerging Trends - Exploring untapped markets to drive additional revenue.
- Data & Analytics - Using data to accurately measure your campaign's success and uncover new opportunities for growth.
- Customer Care - Strategies for streamlining your business for a better consumer experience.
Please take a moment to review the Lightning Session Submission Guidelines before submitting your proposal.
To submit, simply complete the online Session Submission Form.
Deadline for submissions is Wednesday, February 25, 2015.