ERA has named Dan Danielson, Co-Chairman of Mercury Media, as the recipient of the 2016 ERA Lifetime Achievement Award. Danielson will be honored during a special presentation at the Moxie Awards Gala, which will take place on Thursday, September 15, in conjunction with the 2016 ERA D2C Convention.
The ERA Lifetime Achievement Award is awarded to a deserving member whose career achievements have had a profound impact on the industry. Danielson joins a list of Lifetime Achievement Award honorees that includes industry luminaries AJ Khubani, Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.
“Dan Danielson is among the most respected executives in our industry, whose business acumen has played a critical role in the success of clients throughout the unparalleled 26-year history of Mercury Media, and his generosity has touched the lives of numerous individuals in need. He is a consummate marketer and has helped shape our industry, while building his company and the businesses of his high-profile clients. We are extremely proud to name Dan Danielson as the 2016 recipient of the ERA Lifetime Achievement Award,” said Chris Reinmuth, ERA President and Chief Executive Officer.
Co-chairman of Mercury Media in Los Angeles, Dan Danielson is a 30-year media-buying veteran. He got his start in the infomercial industry in 1986, while working at SyberVision Systems Inc. The company helped pioneer the use of long-form advertising to sell products. During his tenure at SyberVision, Danielson helped launch a string of successful direct response television campaigns and strategies. In 1990, Danielson partnered with John Cabrinha to form Direct Ventures Marketing, an infomercial-buying firm. The “media hot shop” caught the attention of Marilyn Carr, then owner of Mercury Media, a mid-sized media buying agency. The two companies merged in 1991 under the Mercury Media banner. Since that time, Danielson has served as co-CEO—and presently as co-chairman—along with Cabrinha.
Mercury Media billed $15 million in media in 1991 and has grown exponentially since that time. With offices in Los Angeles, Boston, New York City, Princeton, N.J., and Philadelphia, Mercury Media will bill more than $300 million in media in 2016.
Danielson has received many honors over his career, among them being named one of the 25 most influential people in the industry by Response magazine. He has served on the Board of Directors of the Electronic Retailing Association (ERA) as treasurer and chairman of the board. Danielson received his degree from Brigham Young University. Originally from Northern California, he has called Southern California home for more than 20 years, happily residing in Santa Monica. He has been married for 29 years and has four children.
For more information about the Moxie Awards Gala or to purchase tickets, please click here.