The morning began in the Deal-Makers Club, as we have been calling the show floor this week. Many exhibitors continued to hold meetings within their booths and make deals before the show floor drew to a close at 3 p.m.
Wednesday also brought two additional education sessions on interesting new topics that are vital to our industry’s success. The first session, “Multi-touch Attribution Insights for Digital Marketing,” was presented by Adrian Vender of Internet Marketing, Inc. He explained how his musician background helped him to better understand how the customer works. Vender later delved into UTM tags saying, “If you aren’t using them for your business you have a big problem” and continued on to explain how they work and how they will benefit your business.
The second session, “How to Use Conversion Rate Testing to Grow Your Revenue and Profits,” was presented by Keith Lovgren of Data Inclusion. Lovgren emphasized the impact that testing can have on everything from website layout to the checkout process. He pointed out through examples that what you assume are the best options for customers are often contrary to what a split test can reveal. Incorporate your audience into helping decide what works best.
The last event of the day was the Networking Lunch sponsored by JML in the Deal-Makers Club. Attendees were able to grab lunch on the show floor while continuing to meet with colleagues and leads.
Thank you to our attendees, exhibitors, and sponsors alike—for making The Great Ideas Summit a successful event. Check back with us soon for our full show recap—photos included!