DC DOES DIGITAL MARKETING?

by Bill McClellan on Nov 17, 2014 5:51:00 PM

digital-data-party-562799-editedNews that Digital Ad revenue hit $23 Billion in the first half of 2014 was a big deal. Everyone in the industry is talking about it or at least that's what our surveys say.  

Now the D.C. establisment has noticed as well. So is the Digitial party finally over?   

Today, TRUSTe settled FTC charges it deceived Consumers through its Privacy Seal Program. It was a shot across the bow from the agency showing that it will agressively protect consumers in the digital space.  

That's not all... Congress is also in on the act.

Earlier this year a bipartisan group of Senators released a report entitled: "Online Advertising and Hidden Hazards to Consumer Security and Data Privacy”. It’s 50 pages long but worth a look.

Now that the election is over we know Congress wants to key in on Digital. Most probably sooner rather than later.  Keep an eye out next year in 2015.  It could be the year D.C. does Digital.

 

 

 

 

Bill McClellan's blog
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