Digital Council Focuses on Web Optimization

by Ashley Chesson on Dec 12, 2014 12:24:00 PM Committees & Councils, Digital Marketing, e-Commerce

Digital_Council_Focuses_on_Web_Optimization-621582-editedAttention all ERA members…the Digital Council's monthly call last week was fantastic. We spent an hour talking about Web optimization, and how much the state-of-the-art Web strategies mirror what we learned to do in telesales over the years, such as optimizing the greeting to get people to stay on the phone and then get them the right offers (upsell/down-sell) at the right time to get an order.

Members who called in got a lot of important questions answered and learned about new ways to get more out of the Web channel (Both conversion and AOVs).

You can watch the presentation by clicking here.

Image courtesy of Stuart Miles,

Ashley Chesson's blog
New Call-to-action
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.