Digital SupERAchiever: Murad Finds the Beauty in Digital Marketing

by Electronic Retailing Association on Mar 28, 2016 12:00:00 AM ERA News, Digital Marketing

Murad_Screenshot_2-590968-edited.pngDirect response marketers who truly want to embrace an omnichannel marketing strategy, must take a closer look at the consumer’s path to purchase. What’s more, marketers should ask themselves, “How do we make sure that we’re there to service them?” For Murad, Inc., the key is being able to effectively take advantage of the media that you are running and ensuring that you are optimizing sales in any kind of marketing channel that the consumer may choose to engage with the brand.

Learn more about Murad in this brief video featuring Marc Kravets, Executive Vice President, Direct, at Murad.

To view other Digital SupERAchiever videos, click here.

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