Digital SupERAchiever: SharkNinja Aligns Traditional DR With Digital Strategies

by Vi Paynich on Feb 17, 2016 12:00:00 AM ERA News, Digital Marketing, DRTV

SharkNinja_Aligns_Traditional_DR_With_Digital_Strategies-113531-edited-924842-edited.pngHow does SharkNinja (Euro-Pro) continue to evolve its business? By blending the opportunity between both traditional direct response and digital, and leveraging celebrity talent to create brand awareness across all channels.

ERA Digital SupERAchiever Tammy Hegarty, vice president, Global Digital Strategy at SharkNinja, explains why marketers must ensure that a campaign ties together both television creative with their online marketing efforts in this brief video.

To view other Digital SupERAchiever videos, click here.

Vi Paynich's blog
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