Direct Response Marketing Industry Celebrates 2015 Moxie Award Winners

by David Martin on Oct 10, 2015 10:40:13 AM D2C Convention, Moxie Awards

Leeza Gibbons

ERA has announced the winners for the 2015 ERA Moxie Awards, recognizing the best in television, radio, online, and mobile direct response marketing. The winners were unveiled at the 2015 ERA Moxie Awards Gala held on Thursday, October 8 at the Wynn Hotel in Las Vegas, a gala ceremony closing the ERA D2C Convention.

"This year has proven to be among the most memorable for innovation and quality in direct response campaign production and execution. Through the annual Moxie Awards, we are privileged to honor the best in electronic and digital direct response marketing among our membership. The votes have been counted, and we now have the great opportunity of congratulating the 2015 Moxie Award winners whose outstanding achievements have contributed towards the continued growth of our entire industry," said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.

In addition to the category award winners, the 2015 Moxie Awards also honored Direct Response industry pioneer AJ Khubani with its prestigious Lifetime Achievement Award; television personality, entrepreneur and best selling author Leeza Gibbons with the DR Icon Award; marketing and communications leader R&R Partners with the newly-created Animal Foundation Award for its innovative viral hit "in-FUR-Mercial"; and direct response Industry marketer, producer and media contributor Rick Petry who received the Volunteer of the Year Award.

And the 2015 Moxie Award winners are:

Best DR Website Design
Generac
HAVAS Edge
Direct Marketer: Generac

Best Digital Marketing Campaign
"Anything is Possible" The Man, The Movement and The Legacy
Tristar Products, Inc.
Producer: Keith Mirchandani, Josef Lavi, Lucille Dehart, Norah Alberto 
Other Partners: Pop Works, Inc.

Best DR Radio Campaign
Life Changing Message
Somnetics International
Producer: Marketing Architects
Media Agency: Marketing Architects

Best Financial Services Show
OnDeck
Urban Legend Productions
Media Agency: Kre8

Marketer of the Year Award
Shark Ninja

Best Short Form, Housewares
The Shark Powered LiftAway Vacuum
Script to Screen
Direct Marketer: Shark Ninja

Best Long Form, Housewares
Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital

Best Short Form, Variety
Rockwell BladeRunner X2
GoConvergence
Direct Marketer: Positec
Producer: GoConvergence

Best Long Form, Variety
Karcher - Good. Clean. Fun.
R2C Group

Best Sports & Fitness Show
There's a Better Way with Jillian Michaels and Nordictrack 
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla

Best Health Show
Miracle Ear - The Boss
R2C Group

Best Short Form, Beauty
Proactiv+ Personal Adam
Guthy-Renker
Producer: Lieberman Productions

Best Long Form, Beauty
WEN 4
Guthy-Renker
Producer: Caudill & Associates

Best Female Presenter
Jillian Michaels
There's a Better Way with Jillian Michaels and Nordictrack 
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla

Best Male Presenter
Richard Karn
Pocket Hose Top Brass
Telebrands Inc
Producer: Kerrmercials

Best Product Expert
Akos Jankura
S2O Cleaning
TMGTV Inc.

Best U.S. Hispanic Show
Murad Resurgence Hispanic
Murad
Producer: Hyphen Studios
Media Agency: Mercury Media

Best International DRTV Show
Proactiv+ Japan
Guthy-Renker

Best Short Form, People's Choice
Butter Express
Bluewater Media
Direct Marketer: Spark Innovators
Media Agency: Lockard & Wechsler

Best Long Form, People's Choice
Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital

Best Short Form of the Year, Brand Response
Waterpik Water Flosser Waterpik
Producer: Mercury Media and GoConvergence
Media Agency: Mercury Media

Best Short Form of the Year, Direct Response
Proactiv+ Personal Adam
Guthy-Renker
Producer: Lieberman Productions

Best Long Form of the Year, Brand Response
Waterpik Water Flosser Waterpik
Producer: Mercury Media/GoConvergence
Media Agency: Mercury Media

Best Long Form of the Year, Direct Response
P90X3
Beachbody LLC
Media Agency: HAVAS Edge

David Martin's blog
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