Don’t Forget About Radio in Your Direct Response Marketing Strategy!

by Jim Perrus on Feb 13, 2015 3:00:00 AM Committees & Councils

Don’t_Forget_About_Radio_in_Your_Direct_Response_Marketing_Strategy-253066-editedIn 2015, it is projected that $16 billion will be spent on U.S. radio advertising, according to Statista and eMarketer. Digital has been a hot topic in the DR community, but should not be the sole component for your overall marketing strategy. Radio needs to continue to be a vital element for your multichannel outreach.

Lately, there has been talk regarding re-forming the ERA Radio Council. It would act as the voice of Radio Direct Response advertising management and components such as creative, research, promotion, and education. The Council would provide networking among peers by offering interaction and idea exchange. We would need enough active support before re-forming the Radio Council. The commitment we would need is to be active on a good percentage of monthly calls and meet at D2C and The Great Ideas Summit.

If you are interested in being an active member, please email me at jperrus@retailing.org. If we receive enough interest, I would act as the ERA Liaison. I actually have a close connection to the world of radio broadcasting. I graduated from the University of Maryland with a degree in Radio-TV-Film and worked for a number of years for Westwood One/NBC Radio, as well as the National Association of Broadcasters.

Image courtesy of Pixomar/FreeDigitalPhotos.net


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