It's no secret that the Federal Trade Commission (FTC) has keyed in on content marketing, labeling, and disclosures in 2015. The direct response industry is abuzz with behind-the-scenes chatter, giving those in the loop a heads up to pay attention. Often actions by the government can be confusing and not make much sense at first. It's only when you take a closer look that the picture becomes clear.
What does the FTC really want this time around?
On June 4, we found out. Ellen Traupman Berge and Amy Mudge dedicated an entire webinar to exploring these important topics. The talk was entitled "Focus on Content Marketing and Disclosures in 2015: Accurate Labeling Matters to the FTC and Consumers."
Together they explained and explored the ins and outs of these FTC concerns. It is always important that the direct response community has the latest and most accurate information available about regulatory exposure.
The FTC looks at a lot of advertising and marketing practices. Those who have been in the business for a while understand the importance of keeping up with recent trends.
This webinar is a great resource for direct response marketers just getting started in the business as well.
The more you know and learn early the better prepared you will be to succeed and prosper.