What's in a Name? A DRTV Executive Learns the Hard Way

by Brendan Condon on Apr 2, 2015 3:00:00 AM DRTV, ERA 25th Anniversary

What's in a Name_A DRTV Executive Learns the Hard WayAs part of our ongoing “Memory Lane” series commemorating ERA’s 25th anniversary, here is a funny industry story from Brendan Condon of Media Properties Holdings/REVShare.

A number of years ago when I was working for Time, Inc., we were changing healthcare plans, and since it was a somewhat arduous task to get employees to do the paperwork in a timely fashion, one of the central admins was assigned to assist us in filling out the forms.

When she visited my office, we quickly and methodically began the question/answer process with her writing down my responses, as there were quite a few applicants to cover that morning. The first query was providing my social security number (‘without the hyphens’), and then she said: "Please provide your full family given name." I replied: "Brendan Christopher Jonathan Condon."

She paused, removed her glasses, and looked me in the eyes and said,

"Honey, your mother must have thought you’d be somebody."

We just used ‘Brendan Condon’ and went on from there with my home address, etc., all the while with me secretly smiling and hoping someday that I’d be somebody.

Image courtesy of Ambro/FreeDigitalPhotos.net

Brendan Condon is CEO of Media Properties Holdings/REVShare

Note: The above blog post was adapted from the article by Michele Wojciechowski entitled "Giving 'Em the Business" published in ER magazine's December 2013 issue. To read the full article, click here.

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