As part of our “Memory Lane” series commemorating ERA’s 25th anniversary, Northern Response’s Nicole Andani shares one of her funniest industry memories.
The year was 1996, the show was NIMA (Las Vegas), the marketing channel, as there was no real e-commerce website channel at the time, was still TV advertising only. The hair was big and teased, the clothes were still ’80s inspired with a trickle of ’90s twists.
This was my first conference (18+ years ago now), having joined Northern Response just two weeks prior to the conference—fresh meat to a new industry and meeting everyone for the very first time.
There was a karaoke event during one of the receptions, and I didn’t know anyone…so what did I have to lose? Since I had sung for years to put myself through university in Toronto, I was no stranger to the task. The only problem…I got off to an amazing start and a small crowd gathered around me, but just when I went to belt out the chorus, the microphone somehow disconnected. When it suddenly came back, I was in mid-swear about what happened to the sound system!
Not the best way to introduce yourself to a cast and crew of new potential business partners!
Nicole Andani is vice president, International at Northern Response International (Ltd.).