DRTV Newbie Survives Karaoke Calamity!

by Nicole Andani on Jan 29, 2015 3:00:00 PM ERA 25th Anniversary

As part of our “Memory Lane” series commemorating ERA’s 25th anniversary, Northern Response’s Nicole Andani shares one of her funniest industry memories.

How_a_DRTV_Newbie_Survived_a_Karaoke_Catastrophe-441199-edited-515405-editedThe year was 1996, the show was NIMA (Las Vegas), the marketing channel, as there was no real e-commerce website channel at the time, was still TV advertising only. The hair was big and teased, the clothes were still ’80s inspired with a trickle of ’90s twists.

This was my first conference (18+ years ago now), having joined Northern Response just two weeks prior to the conference—fresh meat to a new industry and meeting everyone for the very first time.

There was a karaoke event during one of the receptions, and I didn’t know anyone…so what did I have to lose? Since I had sung for years to put myself through university in Toronto, I was no stranger to the task. The only problem…I got off to an amazing start and a small crowd gathered around me, but just when I went to belt out the chorus, the microphone somehow disconnected. When it suddenly came back, I was in mid-swear about what happened to the sound system!

Not the best way to introduce yourself to a cast and crew of new potential business partners!

Nicole Andani is vice president, International at Northern Response International (Ltd.).

Nicole Andani's blog
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