Reflecting the continued growth of the trade association representing the Electronic and Digital Direct To Consumer industry, the Electronic Retailing Association (ERA) (www.retailing.org) has announced a pair of appointments to its executive team.
Effective immediately, Jennifer Williamson has been named Director of Industry Relations and Strategic Initiatives from her previous position as Director of Membership Recruitment & Retention, a position she held since 2012. As Director of Industry Relations and Strategic Initiatives, Williamson will manage ERA’s relationship with ERA’s Electronic Retailer Magazine, providing strategic direction to maximize the trade publication’s value as an effective informational resource to association membership and the industry at large. Reporting to ERA President and Chief Executive Officer Julie Coons, Williamson will also plan and coordinate strategic and special projects and serve as staff liaison to ERA’s CEO level peer groups, the CEO Summit and the CEO Club. Prior to joining ERA, Williamson worked with a number of high-profile associations, including the National Risk Retention Association, the Northern Virginia Technology Council, and the association that represents the truck stop industry. She has also served on several boards, and is currently Secretary of the Board of Directors of Artomatic, a nonprofit arts organization. Williamson is also a long-time member and volunteer of ASAE: The Center for Association Leadership, a past CAE Commissioner, and a former Chair of ASAE's Ethics Committee.
Assuming ERA’s membership role is Jim Perrus who has been appointed Director, Membership Sales. In his new position, Perrus will be responsible for generating new member sales as well as overseeing retention to maintain existing membership. Perrus joins ERA from Hargrove, Inc. where he served as Sales Executive, Exhibits. He previously worked in Sales roles for ERA’s Electronic Retailer magazine, the National Association of Broadcasters and Association for Financial Professionals.
“As direct to consumer electronic and digital distribution platforms continue to grow, more and more direct marketing companies are turning to ERA for business growth. Both Jennifer and Jim bring to ERA vast direct to consumer experience and commitment to making each and every member’s relationship with ERA a successful one. We look forward to benefitting from their expertise and dedication as they assume their new roles with ERA,” said Coons.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.
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CONTACT: SSA Public Relations