Move Reflects ERA’s Commitment To Providing Members With Combined Print And Digital News, Information And Analysis Platforms
For Immediate Release:
WASHINGTON, D.C. (September 15, 2014) – Underscoring its continuing mission to serve its membership and the direct-to-consumer marketing community with the most comprehensive industry news and analysis available, the Electronic Retailing Association (ERA) has set January 2015 to launch the all-new bimonthly ER Magazine, ERA’s popular print magazine, also known as Electronic Retailer.
Reflecting membership demand for the creation of an industry news and information platform that combines both digital and print channels, the new bimonthly ER Magazine joins with biweekly ER Online to provide the most current industry news as well as detailed reports and analysis.
“We are pleased to offer our readers a thorough news resource that combines both digital and print, a move that reflects the recommendations of our membership. Launching in November, ER Online combines with ER Magazine to provide the full range of current industry news and in-depth thought leadership. ER Online allows readers to stay current, while ER Magazine allows us to dive deeper into relevant topics,” said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.
“The digital channel is best suited to provide current news and information to meet the business day’s ever-growing demands. Migrating the timely industry news to ER Online enables ER Magazine to focus on features and analysis that require greater in-depth coverage, as well as time to read and consume it,” said Ian Murphy, Senior Editor of ER Magazine.
ERA’s combined expanded digital and more comprehensive print news channels also offer advertisers uniquely effective and efficient ways to target the industry with their messages.
“The synergy between ER Magazine and ER Online presents advertisers with fresh and innovative opportunities to customize their integrated campaigns both in print and digital media. The improved, multi-channel offering will provide even greater flexibility for companies in terms of advertising options — including sponsored content — and cost. There will be options available at every level, for every buyer. The team looks forward to introducing ERA’s expanded news and information assets to advertisers in the weeks ahead,” said Susan Welter, VP Media Sales.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.
# # #
CONTACT: SSA Public Relations