Electronic Retailing Association Welcomes New Member: Evine

by Lindsay Emow on Feb 10, 2017 12:00:00 PM ERA News, Member News

The Electronic Retailing Association is excited to announce our newest member, Evine– a company that is pushing the boundaries of retail, merging entertainment, education and community to create a multiplatform video commerce experience.

EVINE-1.jpgEvine leverages digital platforms, including television, online and mobile, to create an immersive shopping experience centered around video commerce. Visitors can discover an exciting array of exclusive, proprietary and name brands and products, including Paula Deen, Vanessa Williams, Donny Osmond, Waterford Crystal, Beekman 1802, CoverFX and more. Highlighting the creators and designers behind the products, Evine is able to bring the brands’ stories to life using video as their primary vehicle.

“Evine is an extraordinary company that has quickly burgeoned into a major new force in our industry. We are extremely proud to welcome Evine to our association,” said Chris Reinmuth, President and CEO of Electronic Retailing Association.

The team at Evine is committed to delivering the ultimate interactive shopping experience. By uniting live TV, online and mobile shopping, and connecting with their customers via social media, including Facebook, Twitter, YouTube, Instagram, Snapchat, Google+ and Pinterest, Evine works daily to engage, entertain and enchant hundreds of thousands of fans. The ever-growing mobile platform extends the experience and invites customers to shop whenever, however and from wherever they want.

“We are thrilled to be part of the one trade association that unites digital consumer marketing with the tried and true effectiveness of traditional electronic direct response. The Electronic Retailing Association provides a deep resource of knowledge and information, as well as networking opportunities for business expansion that can’t be found anywhere else,” said Nicole Ostoya, Chief Marketing Officer for Evine.

Evine customers are invited to watch via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channel 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Viewers are encouraged to find Evine in their area at bit.ly/1CNa450.

Meet the Chief Marketing Officer:
Executive Headshots20207_Nicole_Closeup.jpgExecutive Vice President and Chief Marketing Officer

Nicole Ostoya joined the Company as Interim Chief Marketing Officer in March 2016, and was later named Executive Vice President & Chief Marketing Officer in April 2016. Most recently, Ms. Ostoya served as Co-Founder and Chief Marketing Officer for BOLDFACE Licensing + Branding where she launched several companies, including beauty brands The New Black and Kissing Elixirs. Previously, she was the Director of Business Development for Benefit Cosmetics at LVMH, where she successfully launched Benefit Cosmetics on QVC, helping bring the brand to life on television. Ms. Ostoya started her retail career at Nordstrom where she held several buying and merchandising positions, as well as holding the position of Full Line Store Manager for several of their larger stores.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.