The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50 percent of all digital ads for the first time.
The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400 percent increase from 2013. Between 2016 and 2019, the last year in eMarketer's forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1 percent of all digital advertising, as well as more than one-quarter of total media ad spending worldwide.
What's more, growth in mobile ad spending is being driven by consumer adoption of mobile devices, according to the eMarketer forecast. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China alone.
For more information about the eMarketer data, click here.
Photo by thanunkorn/FreeDigitalPhotos.net