ERA Announces 2013 ERA Moxie Awards Winners

by Vi Paynich on Sep 27, 2013 10:21:00 AM D2C Convention, ERA News, Moxie Awards

WASHINGTON, D.C.—The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners for the 2013 ERA Moxie Awards. The winners were honored at the ERA Moxie Awards Gala on Thursday, Sept. 26, at the 2013 ERA D2C Convention at the Wynn Hotel, Las Vegas.

“The 2013 ERA Moxie Awards Gala is a celebration of exceptional work in direct response marketing. We applaud all the winners and the finalists for their outstanding achievements,” says ERA President and CEO Julie Coons.


The ERA Moxie Awards represent the best in television, radio, online, and mobile direct response marketing. Following are the 2013 winners:


Lifetime Achievement Award

* Jeffrey Knowles, Venable LLP


Volunteer of the Year Award

* Marcelino Miyares, Mercury en Español


Marketer of the Year

* TeleBrands


Best Short Form of the Year – Under $50K

* Cami-Shaper

Tristar Products, Inc.


Best Short Form of the Year – Over $50K

* Pocket Hose



Best Long Form of the Year – Under $250K

* Fusion Juicer

Tristar Products, Inc.


Best Long Form of the Year – Over $250K

* Meaningful Beauty



Best Short Form, Beauty

* Proactiv: Dark Spot Focus on Value



Best Long Form, Beauty

* Proactiv Plus



Best Short Form, Health

* Nutrisystem “Wedding”

R2C Group


Best Long Form, Health

* Sensa

Script to Screen, Inc.


Best Short Form, Sports and Fitness

* ProForm Tour de France 2

R2C Group


Best Long Form, Sports and Fitness

* Body Beast

Dragonfly Productions


Best Short Form, Housewares

* Space Bag “Smart Way to Store”

Envision Response, Inc.


Best Long Form, Housewares

* CBTL Americano

Script to Screen, Inc.


Best Short Form, Intellectual Property


Havas Edge


Best Long Form, Intellectual Property

* MET-Rx 180

Script to Screen, Inc.


Best Short Form, Variety

* Stream Clean

Hutton Miller


Best Long Form, Variety

* Rockwell Versacut

Havas Edge


Best Celebrity Presenter

* Cindy Crawford

Meaningful Beauty 4


Best Short Form, International DRTV Production

* Proactiv Japan: Cleansing Brush



Best Long Form, International DRTV Production

* Leg Magic Circle

Oak Lawn Marketing Group


Best Short Form, U.S. Hispanic

* Clear TV

Omni Direct, Inc.


Best Long Form, U.S. Hispanic

* St. Jude Children’s Research Hospital “De Una Familia a Otra”

Havas Edge


Best DR Website Design

* Meaningful Beauty 4



Best Mobile Marketing Campaign

* Meaningful Beauty 4



Best Use of Online Video

* TaxAct “Praise”

R2C Group


Best Female Presenter

* Forbes Riley

Natural Solutions to Things that Bug You!


Best Male Presenter

* Mel Arthur

Mel Arthur Productions


Best Radio Campaign

* Proactiv “Girl Talk”



Best Live Shopping On-Air Guest

* Marc Gill

Best Short Form, DR Corporate Branding

* LifeLock “Parallel Lives Social”

Havas Edge

Best Long Form, DR Corporate Branding

* Proactiv Plus



People’s Choice, Short Form

* GoGo Pillow

Bluewater Media


People’s Choice, Long Form

* Positec WORX GT 2.0

R2C Group


About the Moxie Awards

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features music, exceptional dinner and superb company. For more information,

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