ERA Featured on Tavis Smiley Radio Show

by Vi Paynich on Sep 23, 2014 12:34:00 PM Advocacy, Self Regulation

Julie Coons, President & CEO, ERAOn September 19, ERA President and CEO Julie Coons appeared on the Tavis Smiley Radio Show in which she shared “Five Things You Should Know About Infomercials.”

During the segment, Smiley asked Coons about the Electronic Retailing Self-Regulation Program (ERSP), whether the testimonials used in infomercials are real, and if celebrities actually use the direct response products they endorse. Learn more.

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