Direct response marketers had a front-row seat to all the action on the Hill at the ERA Government Affairs Fly-In on May 21-22. First-timers as well as returning attendees gathered for the two-day event to voice their concerns about issues affecting the industry, attend informative panel discussions, and meet face-to-face with Congressional leaders.
The Fly-In’s Opening Reception was keynoted by Rep. Lee Terry (R-NE). As the chairman of the Energy and Commerce’s subcommittee on Commerce, Manufacturing and Trade, Rep. Terry has direct FTC oversight responsibilities in Congress. Fly-In participants choosing to contribute to the E-Retail PAC fundraiser for the Congressman were treated to a private audience with him in a VIP reception area.
One notable highlight from the meeting took place during the FTC Panel when Lois Greisman, associate director, Division of Marketing Practices in the FTC's Bureau of Consumer Protection, said: "Negative option marketing appears to be making a comeback; I find this very troubling." Ms. Greisman indicated that in her view, FTC guidance in this area is very clear. If you have questions about this particular issue, Bill McClellan, ERA vice president of government affairs, can direct you to the FTC guidance.
Attendees also had an opportunity to hear from FTC Commissioner Maureen K. Ohlhausen, who delivered the Keynote presentation. She focused on what policies to expect from the Federal Trade Commission moving forward and touched on the FTC's hot-button issues for 2013 impacting the industry. Click to access Commission Ohlhausen's remarks.
The two-day event ended on a high note with the Closing Reception, where attendees could relax, unwind, and network before heading home. Check out photos from the 2013 Government Affairs Fly-In!