ERA Membership: Why It Matters!

by Jim Perrus on Dec 7, 2015 10:00:00 PM ERA News

As the year winds down, you are probably working on many things, including trying to finish your holiday shopping and finalizing your 2016 budget. Justifying the cost of ERA membership is something that comes up in many of my conversations with members. ERA membership provides much more than just discounts on our events in Las Vegas, Orlando, Washington, D.C., Los Angeles, New York, and Toronto.

Here is what some of the leaders in the direct response industry have to say about the value of ERA membership in our video below:


To quote Rick Petry from a recent blog post, “It is up to the members of a trade association and non-members who are part of the industry to first of all: show up, second of all: pay their fair share, and lastly give of their time and talent to foster collaboration, common cause, and, yes, advance their business aims.”

This is from the July 2015 issue of ER magazine:

“I have been a passionate member of this industry since the NIMA days. The association has always put the member first, leading the way to protect marketers’ rights via passionate governmental advocacy. The association legitimized the ‘Wild West,’ discombobulated gold rush of the late ’80s/early ’90s, and has been a rock of support during challenging times such as the Gulf War and the financial crisis of 2008. ERA provides a stable, credible resource that’s dedicated to giving members the very best education, networking, and advocacy support to help grow and enhance business. And thanks to its tireless efforts, the industry is seen as a hallmark example of good business practices by the FTC and demanding consumers.”–Elliott Segal
, Senior Vice President, Program Development, Guthy-Renker, LLC

As you know, ERA is the only non-profit association in the DR space.  As with any trade association, we wouldn’t exist without members.  Attending ERA events as a non-member is not truly supporting your industry.  Now is the time to strengthen your relationship with ERA and reap the full benefits of membership.

Photo by Stuart Miles/

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.