ERA Reveals 2016 Moxie Award Winners

by Vi Paynich on Sep 16, 2016 4:03:01 AM D2C Convention, Moxie Awards, Digital Marketing, DRTV, Radio

ERA_Reveals_2016_Moxie_Award_Winners-712855-edited.jpgERA has announced the winners for the 2016 ERA Moxie Awards, honoring the best in marketing excellence. The winners were unveiled during the 2016 ERA Moxie Awards Gala held on Thursday, September 15, at the Wynn Hotel in Las Vegas, which closed out the ERA D2C Convention.

This year, ERA received a record number of submissions for the 2016 awards program.

In addition to the category winners, the 2016 Moxie Awards also honored industry veteran Dan Danielson of Mercury Media with the prestigious Lifetime Achievement Award; DR pioneer Amir Tukulj of Thane Direct with the Marketer of the Year award; and respected industry thought leader Lindsey Carnett of Marketing Maven with this year’s Volunteer of the Year Award.

ERA also presented Collette Liantonio of Concepts TV Productions with the Pro Bono Award for her philanthropic work with the organization, VSK Foundation (www.Itstartswithagirl.org), which helps to empower girls through education.

And the 2016 Moxie Award winners are…

Best DR Website Design
CeraPan Perfect Grip
Direct Marketer: Hudson Home Group, LLC
Producer: Bluewater Media
Media Agency: Bluewater Media
Contributing Partner: Bluewater Media

Best DR Radio Campaign
Pop Quiz
Direct Marketer: The Company Corporation
Producer: Marketing Architects
Media Agency: Marketing Architects

Best Digital Marketing Campaign
Tile
Marketer: Tile
Producer: DuMont Project
Media Agency: DuMont Project

Best Female Presenter
Julianne Hough: Proactiv "Persuasion"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Best Financial Services Show
Chase United MileagePlus "Walking"
Direct Marketer: JPMorgan Chase
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson

Best Health Show
Quell "New Day"
Direct Marketer: NeuroMetrix - Quell
Producer: Mercury Media
Media Agency: Mercury Media
Contributing Partner: Conductor Productions

Best International DRTV Show
Proactiv UK "Glimpse"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Best Long Form of the Year, Brand Response
LifeLock "Faces of Identity Theft"
Direct Marketer: LifeLock
Producer: 24 WEST
Media Agency: HAVAS Edge
Contributing Partners: Blue Jiraffe Marketing, Scarpaci-Kelly

Best Long Form of the Year, Direct Response
Shark Rocket Powerhead
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen
Media Agencies: Mercury Media, HAVAS Edge

Best Long Form, Beauty
It Cosmetics "Beautiful You Collection" V.1
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates

Best Long Form, Housewares
The Joe Cross Juicer
Direct Marketer: Breville
Producer: Script to Screen
Media Agency: HAVAS Edge

Best Long Form, Variety
WORX Switchdriver
Direct Marketer: Positec
Producer: GoConvergence

Best Male Presenter
Eric Theiss: Copper Chef
Direct Marketer: Tristar Products, Inc.
Producer: Kingstar Media
Media Agencies: HAVAS Edge, Cannella Response Television

Best Product Expert
Jamie Kern Lima: It Cosmetics
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates

Best Short Form of the Year, Brand Response
Atlantis Rises
Direct Marketer: Atlantis Paradise Island Bahamas
Producer: GoConvergence

Best Short Form of the Year, Direct Response
It Cosmetics, "Beautiful You Collection"  
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates

Best Short Form, Beauty
It Cosmetics, "Beautiful You Collection"
Direct Marketer: Guthy-Renker, LLC
Producer: Caudill & Associates

Best Short Form, Housewares
Clever Cutter
Direct Marketer: Allstar Marketing and Lenfest Media Group
Producer: Concepts TV Productions

Best Short Form, Variety
Get Up and Go Cane
Direct Marketer: TELEBrands
Producer: Bluewater Media

Best Social Media Campaign
Proactiv: Julianne Hough "Dancing"
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Best Sports & Fitness Show
21 Day Fix
Direct Marketer: Beachbody, LLC
Producer: Scott Moss

Best U.S. Hispanic Show
Copper Fit Step FX
Direct Marketer: IdeaVillage
Producer: Blue Reef Productions in collaboration with Omni Direct
Media Agency: Omni Direct

People's Choice, Short Form
Glow Sharks
Direct Marketer: Intersell
Producer: Colleen Dall / As Seen on Productions
Media Agency: Diray
Contributing Partners: Santiago Marketing and Media Design Group

People's Choice, Long Form
21 Day Fix
Direct Marketer: Beachbody, LLC
Producer: Scott Moss
Vi Paynich's blog
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