ERA Unveils Expanded Bi-Weekly e-Newsletter, Enhanced Knowledge Center And Blog

by Dave Martin on Sep 5, 2014 2:17:00 PM ER Magazine, ERA News

ERA Unveils Expanded Bi-Weekly e-Newsletter, Enhanced Knowledge Center And Blog To Deliver The Most Comprehensive, Current And Compelling Industry News And Business Development Information

WASHINGTON, D.C. / ACCESSWIRE / September 4, 2014 / Reflecting the continuing growth of the electronic and digital direct-to-consumer marketplace, the Electronic Retailing Association (ERA) has announced the expansion of its online industry news coverage and informational resources.

Launching the week of November 3, 2014, ERA will debut ER Online, the bi-weekly digital e-newsletter companion to ER Magazine (Electronic Retailer Magazine), the association's official print publication. The all-new ER Online offers readers a number of regular features, including Members in the News, Companies in the News, ERA Happenings, and From the Blog. The new ER Online will also offer advertisers the opportunity to serve as a featured sponsor for each of the individual editorial sections. Together, the ER Online features departments will provide readers with the most comprehensive and timely industry news available, along with company and executive profiles, campaign updates, research data, ERA event updates and self-regulation developments.

In addition to delivering current and timely industry news via ER Online, ERA introduces the enhanced Knowledge Center, an exclusive website destination for thought leadership, industry analysis, white papers and opinion pieces prepared by industry luminaries and Association members.

The ERA Blog (blog.retailing.org) will also be expanded, ushering in a roster of newly added categories, guest bloggers and web exclusives. Topics to be tackled within the updated ERA Blog encompass best practices across all areas of direct response marketing penned by leading industry executives; marketing tips and techniques from ERA's many conference speakers; and governmental news and views from ERA's advocacy team.

"As the ER Online e-newsletter provides timely industry news and a diverse set of feature departments, the Knowledge Center and ERA Blog serve as a robust resource of practical business development and marketing information from many of the best minds in our industry. Together, these online news channels provide executives with information they can use to grow their businesses and improve their digital marketing campaigns," said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.

"ER Online delivers topical and timely news that complements the feature pieces found within ER Magazine. As direct response continues to expand exponentially with the convergence of electronic and digital marketing, we look forward to ER Online becoming a must-read news destination for our industry," said Ian Murphy, Senior Editor of ER Magazine.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.