ERA’s TV Council Explores Online vs. TV on June 30 Call

by Caitlin Haire on Jun 28, 2016 12:00:00 AM Committees & Councils, Digital Marketing, DRTV, e-Commerce

ERAs_TV_Council_Explores_Online_vs._TV_on_June_30_Call-906744-edited.jpgJoin the TV Council this Thursday for our monthly call as we tackle the topic, Online vs. TV. We’ll take a deep dive into questions such as, “What level of online activity are agencies and marketers utilizing to reach the consumer in a television environment that is becoming even more fragmented?” and “What does that offline/online relationship look like, and how does that affect the overall campaign ROI?”
Guest speakers, Lindsay Hendricks (Senior Media Manager at Positec), Michael Montgomery (VP Business Development at Internet Marketing, Inc.) and Jason Brigham (VP Operations at Internet Marketing, Inc.), will explore this nuanced area and share their firsthand experience and insight, best practices, and insider info. If you’ve ever wondered what an optimum TV/digital relationship looks like, are curious how to crack the code, or don’t even know where to start, then be sure not to miss out.

The TV Council call is on Thursday, June 30 at 2 p.m. EST.

Dial-in Information:
(605) 562-3000
Passcode: 1086700#

Photo by atibodyphoto/

Caitlin Haire is Co-Chair of the ERA TV Council and Vice President, Business Development at Cannella Response Television, LLC.

Caitlin Haire's blog
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