Earlier this month, ERSP held a general self-regulatory meeting at the 2015 ERA D2C Convention in Las Vegas. Peter Marinello, ERSP director, led the discussion, which focused on a potential new self-regulatory initiative that would monitor and review direct response marketing that contains negative option offers, among other marketing practices. The idea for this new program was well received, and ERSP looks forward to potentially adding the initiative to its self-regulatory portfolio.
Over the next couple of weeks, ERSP will be attending two upcoming events:
• The Utah Consumer Protection Summit will be held in Salt Lake City on October 22. Open to the public, this event will cover a range of topics, including illegal telemarketing practices and direct solicitations, hot consumer protection topics in Utah, and business and consumer education. The Summit will feature speakers from the Utah’s Division of Consumer Protection, the Federal Trade Commission (FTC), the Utah Office of Attorney General, the Consumer Financial Protection Bureau, the Chamber of Commerce, AARP, and the BBB, among others.
• Peter Marinello will be speaking on a panel entitled Looking Ahead: Protecting & Educating Consumers as part of the FTC’s “Follow the Lead” workshop, which will explore the consumer protection issues raised by the practices of the lead generation industry, and what consumers and businesses should know and do to address them. The workshop will be held on October 30 in Washington, D.C.
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Jessica Grodzki is advertising review specialist at the Advertising Self-Regulatory Council.