The Electronic Retailing Self-Regulation Program (ERSP) is looking forward to attending ERA’s D2C Convention in Las Vegas early next month. With the recent developments and news regarding advertising self-regulation, ERSP will be hosting a meeting on Wednesday, October 7th at 11:45 a.m. in the St. Julian room.
Peter Marinello, ERSP director, will speak about developments within the ERSP Review Program and topical issues such as the dissemination of front-end negative option offers and continuity plans. We will also be discussing issues on the backend of direct response campaigns that are impacting ERA members and other potential areas in which our forum of advertising self-regulation can impact the direct response industry.
As always, this meeting will also give ERSP the chance to hear from you about what we can do to make ERSP stronger and more effective in addressing the needs of you and/or your clients. We hope you’ll join us!
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Jessica Grodzki is advertising review specialist at the Advertising Self-Regulatory Council.