ERSP Looks to Boost Engagement Following a Successful ERSP Summit

by Jessica Grodzki on Jun 3, 2016 12:00:00 AM ERSP, Advocacy

ERSP_Looks_to_Boost_Engagement_Following_a_Successful_ERSP_Summit-971592-edited.jpgLast week, ERSP held its annual ERSP Summit in Washington, D.C., in conjunction with ERA’s Government Affairs Fly-In. Over the course of the afternoon, attendees heard from legal professionals, industry leaders, and the FTC about the past, present, and future of direct response advertising self-regulation. It was a great afternoon full of engaging and thoughtful conversation about the industry and what lies ahead. ERSP would like to thank the ERSP Summit sponsors: Frankfurt Kurnit Klein & Selz, PC; Invictus Law; Locke Lord LLP; Manatt, Phelps & Phillips, LLP; and Venable LLP.

After listening to the panelists and feedback from attendees, ERSP is encouraged by the continued support of self-regulation by the direct response industry. Using the success of the ERSP Review Program as a framework, ERSP is looking ahead to how it could expand its purview to other areas within the industry. As the industry evolves and utilizes new technology and business practices, self-regulation must evolve too. In exploring what areas to focus on, ERSP is calling for input on what the industry would expect from a new endeavor and what areas of the industry are most in need of self-regulation; how can ERSP better address the needs of the ERA membership and the direct response industry as a whole?

To increase engagement, ERSP is in the process of developing a newsletter that will discuss advertising, what’s new in regulation, and other news and topics relevant to direct response. If there’s something you’d like to see us cover in the newsletter, please let us know!

Jessica Grodzki is advertising review specialist at the Advertising Self-Regulatory Council.
Jessica Grodzki's blog
Get a2bFilfillment's FREE Ultimate Guide to Fulfillment e-Book
 
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now!

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.