Home shopping traces its origins back to the late 1970s, with the sale of can openers on a radio talk show. The can openers sold out, and before consumers knew it, the first shopping television channel was born. Since then, networks such as Home Shopping Network (HSN), QVC, and Jewelry Television have enabled consumers to shop for goods from the privacy of their own homes, instead of traveling to a brick-and-mortar store. In fact, online shopping as we know it is simply an evolution of home shopping.
This week, Peter Marinello represented ERSP at ERA Europe’s annual Electronic HomeShopping Conference in Rome, Italy. The conference brought together key decision-makers and industry leaders from around the world. Marinello spoke on Monday morning on a panel titled “Building the Triangle of Trust: Industry – Institutions – Consumers,” which discussed ERA Europe’s self-regulatory approach to building consumer awareness and confidence.
On Tuesday morning, Marinello moderated the “Transatlantic Regulatory Update” panel, which featured Claudia Lewis of Venable, LLC, Felix Hofer of Hofer-Losch-Toricelli, and Klaus Parchent of Parchent Rechtsanwalte. The panel was a success and provided attendees with updates on advertising issues, and recent developments in the EU.