In early August, ERSP hosted a webinar for the ERA Government Affairs Committee. During the presentation, Peter Marinello, ERSP director, discussed the Conference of Western Attorneys General (CWAG) Annual Meeting held in July in Sun Valley, Idaho. At the conference, Attorneys General, and other regulatory experts explored current legal issues, ranging from the short-term rental market to the ethics of online legal services. One panel on dietary supplements was of interest to direct response marketers and focused on the regulation and establishment of quality standards for supplements. For a full list of panels and recorded presentations from the CWAG annual meeting, please visit https://www.cwagweb.org/past-events/.
Angela Tiffin, senior staff attorney, Children’s Advertising Review Unit (CARU), spoke about CARU’s role in advertising self-regulation. CARU assures that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience and also monitors websites/apps for consistency with CARU Guidelines on Online Privacy and FTC’s Children's Online Privacy Protection Act (COPPA). Angela discussed the importance of marketers ensuring that they do not collect or disclose personally identifiable information from children under 13 without first obtaining verifiable parental consent. For more information on CARU and its Safe Harbor program, please visit www.asrcreviews.org.
Steve Salter, VP Standards & Services, Council of Better Business Bureaus, also joined the webinar to discuss how BBBs interact with businesses. Steve explained BBB accreditation, online business reports, complaints, customer reviews, and ratings. To find out more about BBB, visit www.bbb.org.
Next month, ERSP Director Peter Marinello will be attending ERA’s D2C Convention in Las Vegas, and at the end of the month, the National Advertising Division (NAD) will be hosting its annual conference at The Ritz-Carlton New York, Battery Park on September 26 and 27. We hope to see you there!
Photo by JanPietruszka/FreeDigitalPhotos.net
Jessica Grodzki is advertising review specialist at the Advertising Self-Regulatory Council.