On Tuesday, March 15, ERSP Advertising Review Specialist, Jessica Grodzki co-presented with Gayla Huber from IntegriShield at LeadsCon in Las Vegas. Self-regulation in the lead generation space has been a very topical issue for both advertisers and regulators and Jessica focused her discussion, in part, to dispel the common misconception that companies are not responsible for advertising done by third parties. Aside from obvious compliance risks, the “free” advertising marketers are receiving from third parties from unauthorized lead forms are costing them tens of thousands in missed revenue annually.
Jessica talked about ERSP and the other units (e.g., NAD, CARU, etc.) that make up the advertising industry’s self-regulation forum and highlighted the successful program that ERA started in 2004 to self-regulate the direct response industry and restore consumer and business confidence, with respect to advertising claims in the electronic retailing marketplace. She also touched on the hallmarks of a good, credible self-regulation system, highlighted the types of issues that go into an ERSP analysis (earnings claims, typicality disclosures, testimonials, etc.) and discussed ERSP’s efforts in monitoring the lead generation advertising space.
What’s more, Jessica informed the audience about the upcoming May 24, 2016 ERSP Summit at SunTrust Headquarters in Washington, D.C., which will feature expert speakers discussing topics on recent trends in direct response advertising, telemarketing practices, and the increased liability issues facing payment processors. ERA's annual Government Affairs Fly-In will take place on May 25.
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For more information, visit Government Affairs Fly-In 2016. To register, click the button below…