ERSP is excited to announce its complete agenda for this year’s ERSP Summit event on May 24. At this year’s event, “Self-Regulation in The Changing World of Direct Response Advertising,” legal professionals and industry leaders will discuss trends in direct response advertising. During the half-day workshop, topics will include: regulatory focus on the lead generation and payment processing industries; recent developments at the FTC; and how emerging advertising platforms have created new challenges for the direct response industry.
1:00 p.m. - 1:15 p.m.
Lee Peeler – President & CEO, ASRC and EVP, National Advertising, CBBB
Peter Marinello – Director, ERSP, and VP, CBBB
The Web of Accountability: Lead Generation and Payment Processing
1:15 p.m. - 2:30 p.m.
Panelists will discuss the responsibility and accountability of sellers, purchasers, and creators of online leads as well as the impact on payment processors and other third parties.
Ellen Traupman Berge – Partner, Venable LLP
Andy Borges – General Counsel, FortuneBuilders, Inc.
Lois C. Greisman – Associate Director, Division of Marketing Practices, FTC
Blair Jackson – Partner, Invictus Law
2:30 p.m. - 2:35 p.m.
Keynote Presentation - A Fireside Chat With FTC Commissioner Terrell McSweeny
2:35 p.m. - 3:05 p.m.
Terrell McSweeny – Commissioner, Federal Trade Commission; Amy Mudge, Partner, Venable LLP
Amy Mudge sits down with FTC Commissioner Terrell McSweeny to discuss recent trends at the Federal Trade Commission and their effect on the direct response industry, along with a prospective look at the evolving landscape of digital marketing practices.
3:05 p.m. - 3:10 p.m.
Direct Response Advertising: Where It’s Been and Where It’s Going
3:10 p.m. - 4:25 p.m.
In the digital era, direct response advertisers continue to seek innovative ways to reach consumers. The emergence of multichannel marketing has created new opportunities and risks for advertisers. How can advertisers protect themselves from regulatory action and litigation?
Jeffrey A. Greenbaum – Partner, Frankfurt Kurnit Klein & Selz, PC
Edward F. Glynn Jr. – Partner, Locke Lord, LLP
Jack Kirby – President, DRTV Agency Services, Havas Edge
La Toya Sutton – Associate, Manatt, Phelps & Phillips, LLP
4:25 p.m. - 5:00 p.m.
Directly following the panels, ERA will host a cocktail reception to kick off the ERA Government Affairs Fly-In. ERA and Non-ERA members are welcome to attend the event, which begins on Tuesday, May 24th at 1:00 p.m.
For registration and more information, please visit http://pages.retailing.org/flyin
Photo by Arvind Balaraman/FreeDigitalPhotos.net