ERSP is thrilled to announce its complete agenda for the ERSP Summit 2015 event on May 12. At this year’s event, “Self-Regulation in the Evolving DR Industry,” professionals will focus on the prevailing trends in the direct response industry, including the recent regulatory scrutiny of back-end business practices. At the half-day workshop, panel members will highlight key issues from the past year and discuss ERSP’s latest self-regulatory endeavors.
Introductory Remarks1:00 p.m. - 1:15 p.m.
Lee Peeler, President and CEO, Advertising Self-Regulatory Council
Taking the Lead: FTC Regulation of Wealth Creation Advertising and a Proactive Response1:15 p.m. - 2:30 p.m.
Lois Greisman, Associate Director, Division of Marketing Practices, Federal Trade Commission; Peter Marinello, Director, ERSP and VP, CBBB; Steve Thorne, CEO National Marketing Resources (NMR) Ryan Poelman, CEO BuyPD
FTC and industry professionals discuss recent regulatory and self-regulatory developments in wealth creation marketing, with a focus on the ERSP Review Program’s work since its inception in 2012.
Fireside Chat with FTC Commissioner Maureen Ohlhausen2:35 p.m. - 3:05 p.m.
Maureen Ohlhausen, Commissioner, Federal Trade Commission; Edward F. Glynn, Jr., Partner, Lock Lord LLP
Ed Glynn sits down with FTC Commissioner Maureen Ohlhausen to discuss recent trends at the Federal Trade Commission and their effect on the direct response industry, along with a prospective look at the evolving landscape of digital marketing practices.
Opting in to Self-Regulation: Negative Options, Disclosures & ROSCA3:10 p.m. - 4:25 p.m.
John Andrew Singer, Attorney, Division of Enforcement, Federal Trade Commission; Jennifer De Marco, General Counsel, Allstar Products Group; Linda A. Goldstein, Partner, Manatt, Phelps & Phillips, LLP; Len Gordon, Partner, Venable LLP
In response to recent regulatory action regarding negative option and billing practices, top legal minds discuss the role of self-regulation and the impact of ROSCA on the direct response industry.
Directly following the panels, ERA will host a cocktail reception to kick off the ERA Government Affairs Fly-In. ERA and non-ERA members are welcome to attend the event, which begins on Tuesday, May 12th at 1:00 p.m.
To register or for more information, please click here.
Photo by fortherock/Flickr