ERSP Director Peter Marinello will be speaking at the Direct Selling Association’s Business and Policy Conference on October 24th in Washington, D.C. Peter will be on the panel entitled, “Income and Lifestyle Claims and Advertising Roundtable: Trends and Guidance,” which will explore the practical application of the DSA’s Code of Ethics, and the legal, regulatory and self-regulatory underpinnings for claims standards related to consumer testimonials, and express and implied advertising claims pertaining to income and success. Also featured on the panelists are Jared Blum, Code Administrator for the Direct Selling Association; Ralph Hummel, a Partner at Avocado Law; and Rich Cleland, Assistant Director, Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission.
ERA President and CEO Chris Reinmuth will also be speaking at the conference on the panel, “Winning in a World Defined by eCommerce.” The session will explore the finer points of policy and the law that have reshaped online purchasing so that companies can maximize their growth potential. Also on the panel are Richard Strulson, Executive Vice President, General Counsel & Chief Compliance Officer, Nature's Sunshine Products, Inc., and Jordan Crenshaw, Assistant Policy Counsel & Acting Executive for Telecom and E-Commerce Committee, the United States Chamber of Commerce.
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Jessica Grodzki is advertising review specialist at the Advertising Self-Regulatory Council.