European HomeShopping Conference to Kick Off with Multichannel Money Streams Event in Barcelona

by Dieter Brockmeyer on Mar 27, 2015 3:00:00 AM Digital Marketing

European Homeshopping Conference to Kick Off with Multichannel Money Streams Event in BarcelonaNew money streams, new cooperation models, and new regulatory framework for a convergent media industry, that’s the focus of the inaugural Multichannel Money Streams conference (MCMS), which will take place on the first day of ERA Europe’s annual European HomeShopping Conference, June 22-24, 2015 at Barcelona’s Hotel Rey Juan Carlos. 

The focus of this innovative conference is not the retail business alone, but on the entire value chain of the convergent media business: linear and non-linear TV, publishing, games, and e-commerce, as well as new revenue streams. This is a full day packed with innovation and information along with a format that promotes open discussion. Most of the presentations will feature small panel groups, providing different perspectives on one issue.

MCMS’s topics will cover most of the burning questions and will include three main fields: piracy, convergence’s winning players, and new models for a convergent media world! However, there is no doubt that revenue growth in a convergent world can primarily be generated by transactional services—e-commerce in any form. Publishing houses are looking into this “third revenue stream,” which is not an easy task since it should not harm editorial independence. TV groups such as RTL Group and ProSiebenSat.1 diversify by investing in online shops and e-commerce platforms.

Traditional home shopping providers need to transform their services as they relate to the new world, which is widely dominated by so-called new entrants like eBay, Amazon, and Google that strongly compete with traditional TV providers. Video on Demand and Second Screen, without a doubt, will be major sources of audiovisual consumption. What’s more, “hybrid” online platforms like Vice Media increasingly compete with traditional publishing houses and audiovisual news services. Although the market seems to be dominated by American companies—the early pioneers—the business models are open to anybody. Traditional TV houses and publishers are converging, which shows that there are ways of co-existing and forming partnerships that can be mutually beneficial! And that’s what the MCMS conference is all about!

The one-day conference will conclude with a eur§reg special panel session that will address the new emerging regulatory European framework for audiovisual services. This process, which began this year, involved national and European Commission regulators working hard on a first draft that will be essential for the global competitiveness of European media players. Since audiovisual content is becoming more and more important for publishers, a new Audiovisual Media Service Directive (AVMSD) may very well have an overall impact on the so-called new entrants from the global Internet universe.

To date, confirmed speakers include: Ross Biggam (ACT), Ina Bauer (ATV), Jean-François Furnémont (Wagner Hatfield), Andres Reymondes (Vice Media), Tobias Schmid (RTL Group), Jide Sobo (mec global), Christoph Wagner (Morrison Forster), and Jordi Torrent (Wuaki TV).

For more information, click here.

Dieter Brockmeyer is as an international journalist and business consultant. He will serve as moderator of MCMS by ERA Europe.
Dieter Brockmeyer's blog
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