Continuing our mission to provide direct response marketers access to the information and experts who can lead them through this shift to digital, ERA proudly announces Facebook senior business development executive Becky Bui as the keynote speaker for The Great Ideas Summit 2015. The industry's premier midwinter conference will take place January 26-28 at the Loews Miami Beach Hotel.
Bui, who serves as the eCommerce industry lead within the Global Marketing Solutions group at Facebook, will share success strategies in using the massive social media platform to drive conversions. She will address attendees in the Americana Ballroom on Tuesday, January 27 from 12:00-1:00 p.m. during a special keynote luncheon sponsored by Quigley-Simpson.
As consumer-shopping behavior continues to evolve rapidly in an increasingly social and mobile world, retailers are applying the power of the world’s largest digital platform to reach consumers across devices and turn social engagements into significant sales growth. In her keynote, Bui will disclose how retailers are integrating Facebook into their marketing strategies, as well as explore what the future of social, digital, and mobile marketing will look like for retailers and shoppers.
Bui joined Facebook in 2011 as a vertical business leader on the Global Marketing Solutions team. Her team helps marketers in the retail and e-commerce industry drive measurable business results by connecting to customers and prospects on Facebook. Prior to Facebook, she spent five years consulting brands on social marketing and community strategies at the Dachis Group. Based in Austin, Texas, Bui began her career in boutique advertising and digital marketing agencies.
If you’re interested in using Facebook marketing to enhance your bottom line, don’t miss Becky Bui’s presentation entitled “From Social to Shopping: Using Facebook to Drive Conversions.”